Insights
Practical notes on selling into Europe.
Short, sourced guides for Chinese manufacturers: tenders, rules and market entry. No generic transformation talk.
AI & automation · 5 min read
How AI Can Support B2B Sales Teams
See how AI can support B2B sales teams through research, email workflows, quotations and better use of company knowledge.
29 Oct 2026Read
AI & automation · 5 min read
RPA for Sales: How Industrial Companies Can Automate Sales Operations
How RPA can automate order entry, CRM and ERP workflows for industrial companies, with an illustrative example and a clear comparison between RPA and AI.
29 Oct 2026Read
Sales · 5 min read
Building a European Sales Presence: A Practical Guide
A practical guide to choosing a European sales model, managing local representation and scaling commercial operations with evidence.
29 Oct 2026Read
Market entry · 6 min read
How Chinese Industrial Companies Can Enter the European Market
A practical guide for Chinese industrial companies entering Europe, from market validation and local sales to after-sales support.
29 Oct 2026Read
Tenders · 6 min read
How Chinese manufacturers can win European public tenders
European public buyers publish their needs openly. What separates a watched tender from a won one is eligibility, form and local partnership.
29 Oct 2026Read
Regulation · 5 min read
Liquid cooling equipment in Europe: the rules to check before 2027
CDUs, cold plates and thermal fluids sit at the crossroads of several EU laws, and two important dates fall in 2026 and 2027.
29 Oct 2026Read
Sales · 4 min read
European Sales Representation for Foreign Companies
What European sales representation means for Chinese industrial manufacturers: mandate, local people, and when a subsidiary is not required yet.
22 Oct 2026Read
Market entry · 4 min read
What “EU–China market entry agency” usually means in practice
How to evaluate EU–China market entry agencies and partners: commercial execution, local specialists, and what a single agency rarely delivers alone.
18 Oct 2026Read
Sales · 6 min read
Distributor, Commercial Agent or Local Sales Team in Europe? A Guide for Industrial Manufacturers
Compare distributors, commercial agents and local sales teams for industrial market entry in Europe, with a practical partner checklist.
26 Sept 2026Read